Category: Content

Good things come in small packages – the rise of the micro-influencer August 31, 2018

Good things come in small packages – the rise of the micro-influencer

A few years ago, social media influencers were all the rage for delivering exceptional bang for your buck and stronger brand authenticity. Because they were ‘one of us’ influencers were in a new and unique position to share content about brands in a softer, non-advertising kind of way. Cut to 2018, and the going rate […]

Workshop goes international with duo of client projects August 2, 2018

Workshop goes international with duo of client projects

Workshop Marketing has completed the build of two international websites, following several project wins. Workshop was responsible for the digital presence of new Singaporean arm of AmTrust International (AI). The launch included digital, physical and social assets and a new website. Denise Johnson, Head of Marketing at AI, said: “Despite the time difference, Workshop has […]

My Top 3 Marketing Campaigns of All time June 28, 2018

My Top 3 Marketing Campaigns of All time

Our newest team member Richard explores his 3 favourite marketing campaigns of all time.

Conversion-killing copywriting: the ultimate sin May 31, 2018

Conversion-killing copywriting: the ultimate sin

How do you know when you’re writing great copy?