Reality over Romance: which approach wins in Valentines Ads?
Many still consider the traditional gifts for Valentines Day to be chocolates, jewellery and flowers. Last year, 2.2 million Brits spent £86 million on such gifts for their partner. So why are there hardly any memorable adverts for brands such as Pandora or Thornton’s? Perhaps because, they don’t need to campaign anymore, as people will […]