Category: Digital

Way Back When – Mini Cheddars February 18, 2019

Way Back When – Mini Cheddars

Mini Cheddars Way Back When Back in the mid 1980s, when most people only had four terrestrial channels to choose from and without the ability to record and pause live TV in order to skip the commercial breaks, the adverts themselves were often viewed with just as much gusto as the actual programmes. And if […]

Reality over Romance: which approach wins in Valentines Ads? February 13, 2019

Reality over Romance: which approach wins in Valentines Ads?

Many still consider the traditional gifts for Valentines Day to be chocolates, jewellery and flowers. Last year, 2.2 million Brits spent £86 million on such gifts for their partner. So why are there hardly any memorable adverts for brands such as Pandora or Thornton’s? Perhaps because, they don’t need to campaign anymore, as people will […]

Way Back When – Spotify 2016 February 8, 2019

Way Back When – Spotify 2016

This Spotify ad campaign was wonderfully dry and genuinely funny, acknowledging 2016 was a year like no other. Brexit. Trump. So many celebrity deaths. Users likely thought no one was paying attention to their music taste, or how many people played ‘It’s the End of the World As We Know It’ the day of the […]

O Come All Ye Consumers: This years best (and worst) Christmas campaigns December 6, 2018

O Come All Ye Consumers: This years best (and worst) Christmas campaigns

Every year, retailers’ Christmas adverts gift us Brits with a new conversation starter. As retailers go head to head with their Christmas campaigns, each winter more ideas and budgets are stretched in the hope to go viral, but which of them truly spread the Christmas spirit? To kick off December, here’s our take on which […]