Cobalt boast an impressive array of blue chip customers including household name food and beverage customers as well as global FMCG and pharmaceutical manufacturers, thanks to an excellent reputation for designing and delivering complex print and apply solutions.
But the Sales and Marketing team recognised that there are a growing number of companies who want to automate elements of the production and packaging lines and for whom a more standardised approach to printing and applying barcode and shipping labels would be highly relevant.
Following extensive research and planning, Workshop devised an SEO strategy centred on high-intent, commercial keywords and content clustering, along with user experience enhancements to encourage enquiries on the existing site.
Content ranged from blog posts, to online guides, white papers, case studies (written and video) plus demonstration videos for key parts of the Zebra Smart Warehouse.
From a starting position of zero unbranded keywords appearing on the first page of Google, Cobalt now rank in the top ten for 60+ keyword with high commercial intent including several head terms and featured snippets. Engagement, enquiries and conversion rates from inbound web lead have all grown accordingly.
Facts and figures:
- 60+ top ten Google keywords
- Organic traffic increased by 42%
- Engaged organic sessions increased by 37%
- Key events (enquiries & downloads) from organic traffic increased by 124%
- Organic sessions with a key event increased by 65%
