Having initially worked with Project One to produce video content to celebrate the company’s 25th anniversary, we were asked to help with a brand positioning exercise.
After running a series of workshops with their senior management team to determine their purpose and positioning as an organisation, we were then briefed to develop a brand campaign to launch this new positioning.
In a crowded marketplace for what is, on the surface, a relatively dry subject, we jumped at the chance to devise a creative approach that really stood out from the competition.
Our creative focussed on the people that make the transformations happen – the Project One Transformers! We made the team the superheroes of the hour, with creative that paid homage to the well-known Transformers movie posters.
The multi-channel campaign rolled out over social media, brand videos, a series of client case study videos, landing pages and website takeover.
Customer re-engagement email campaigns and PPC activity generated more leads and pipeline than the organisation has ever had before via marketing activity.
