Well-established, well-known and well-loved, ATG Access holds an enviable position in the physical security market.
Ready to inject renewed appeal into their brand but nervous about changing the identity so associated with quality, heritage and service, ATG enlisted Workshop to help navigate the challenge.
First, we surveyed customers and staff to pinpoint why people love to work with and work for ATG. A brand planning session followed – with a cross section roles and seniorities spanning the c-suite to apprentices -to get under the skin of ATG, put those survey insights into context and develop a creative proposition.
The result was a modern and refined brand identity that was exceptionally well-received and perfectly complemented today’s ATG and what they stand for. Workshop went on to implement a full digital brand rollout and create van livery for ATG’s service fleet.
