As a B2B brand strategy agency, our approach to brand development is to really get under the skin of your business before we think about putting pen to paper. We find out about you and your brand right now, what your customers really think of you, their opinions of your products and services and how you measure up to your competition.
That way, there’s no guesswork involved or lofty ideas. After all, your business has got to stand tall with your brand and solid research makes branding as much of a science as it is an art.
We take that research into a brand planning workshop with your key stakeholders and use the knowledge we’ve gleaned plus our kit bag of planning tools and techniques to define your future brand positioning.
And once we’ve got that nailed down, then we’ll start the design work, from a simple logo to a complete roll out across your entire estate.