Your brand is much more than a mere logo. We help B2B businesses define who they are, what they stand for and how they present themselves. We build brands that convey confidence, consistency and credibility with branding that really hits home – helping your business stand out from the crowd, even in a highly competitive marketplace.
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Insight is the building block of any strong brand. We analyse your market, your competitors and target audience to understand where your brand currently sits and where the big opportunities lie. This is how we identify gaps, clarify what distinguishes your business from its rivals and ensure that your brand strategy is founded on a solid understanding.
Brand strategy defines who you are, what you stand for, what you do and how you communicate. We’ll work with you to shape your positioning and messaging so that it supports your business goals. The result is a firm strategic foundation that informs your marketing, sales and communications across every channel.
Understanding who you’re trying to reach is a pillar of effective marketing. That’s why we develop detailed customer personas that capture the motivations and key decision-making drivers of your target audience – including the challenges they face from day to day. These personas enable us to create brand messaging and content that truly resonate with the right people.
Creative development translates strategy into a distinctive visual identity and messaging. We design logos, typography and other brand assets that truly express your brand’s unique personality and values. Everything is crafted to be consistent, effective and adaptable across digital channels, marketing materials and communications.
Clear brand guidelines provide consistency wherever your brand appears and however it chooses to communicate. We create practical guidance covering areas including tone of voice, visual identity and imagery so that internal teams and external partners are able to apply your brand confidently across every platform and every item of communication.
A brand becomes really powerful when it’s brought to life. We support brand activation through campaigns, communications and marketing assets, whether you’re introducing your brand to a new market or just undertaking a refresh. This way, your brand strategy translates into meaningful engagement and commercial impact.
Our work is grounded in research and insight, building your brand on solid foundations, not assumption.
We define what sets you apart, creating a clear and compelling position in your market.
We develop distinctive visual assets that reflect your brand and resonate with your audience.
Promotional videos for UK hearse manufacturer Coleman Milne, celebrating 40 years of converting Mercedes hearses and limousines.
A new website for a small bus manufacturer, including a parts shop, as well as ERP and CRM system integrations.
A thought leadership video podcast series exploring alternative fuels and featuring expert guests.
A fully redesigned website, reimagined from first principles, with refined messaging for maximum clarity.
A campaign targeted at visitor attractions to promote a point-of-sale software system.
A playful campaign introducing the Project One team while paying homage to the Transformers movie franchise.
A new brand identity to mark a new era while also emphasising decades of experience.
Brand and website development for an uncontested market leader in its field, highlighting its expertise and heritage.
Development of a new brand identity and website for precision engineering specialists with a global blue-chip customer base.
Brand identity and website development for a leading global player in the physical security sector.
A thorough B2B marketing strategy designed to transform a manufacturer of small low-floor buses into a market leader.
A strategic brand planning exercise, including extensive customer research.
Answers to some common questions we've received about our brand services.
We start by delving into your business, target audience and market position. These insights then feed into workshops where we develop your brand strategy, covering positioning, messaging and tone of voice. We then develop your visual identity and roll it out across key touchpoints.
Not at all. That’s what we’re here for! Some clients come to us with a rough idea of how they want to be perceived while others have nothing specific defined. We’ll guide you through the process and create a brand strategy with a clear, sharp commercial focus from the ground up.
We can do either. We’re happy to evolve or refine what you already have if that’s what you’re looking for, but if you feel your brand doesn’t work for your business anymore, we can develop something totally new. It depends on how much has changed since your last rebrand, whether it’s your offering, your audience or your ambitions.
It varies depending on the scope, but most projects take between six and 12 weeks. Larger or more complex projects involving multiple stakeholders or markets can take longer. But at Workshop, we will always be upfront about this and set clear timelines from the very start.
Usually, we work with a small group of key stakeholders from your senior leadership team, sales and marketing. If it works for your organisation, we’ll ask to bring in team members from across the business to our planning workshops as they often provide insights we might not have uncovered otherwise. For instance, nobody knows the little challenges a customer might have better than your customer service team!
Not necessarily. We can work with the insights you already have, and we’ll also do our own research as part of the process.
Yes, this is a core part of what we do. We’ll develop clear and consistent messaging that explains what you do, who you do it for and why it really matters. We’ll also define a tone of voice that truly reflects your brand’s personality and works across all channels.
You’ll get a full brand toolkit including your new brand identity, messaging framework, tone of voice guidelines and visual identity (logo, colours, typography, etc). We can also help you apply the brand to your website, campaigns and sales materials.
This depends on its scope and complexity. Some clients simply need a focused brand positioning project, while others need a full end-to-end rebrand. We’ll shape the approach around your budget and priorities so that you get the maximum value from your investment.
We’d be delighted to! We’re very happy to support with website design, campaign development, content and sales enablement so that your new brand is applied consistently and delivers concrete results quickly.
Everything we do is grounded firmly in your business objectives. We provide clarity, differentiate your brand from your competitors and ensure it’s relevant to your target audience. Our goal is always to create a brand that drives your business’s long-term growth by supporting lead generation and fostering productive sales conversations.
We start by delving into your business, target audience and market position. These insights then feed into workshops with your selected key stakeholders, in which we develop your brand strategy, covering positioning, messaging and tone of voice, alongside your visual identity.
Our service is flexible to suit your requirements and ranges from guidance and research to a full brand toolkit covering your new brand identity, messaging framework, tone of voice guidelines and visual identity (logo, colours, typography etc). We can also help you apply the brand to your website, campaigns and sales materials.
