Arguably, nothing is more important to a B2B marketing strategy than content that hits the mark. It’s got to engage your audience, deliver value and be meaningful. And it’s got stand out over and above the competition.
What format your content takes, how you go about delivering it and whether it forms a central part of your SEO approach are the kind of questions we ask before even thinking about delivering B2B content marketing services for any client.
We’ll work with you to develop a thorough understanding of your audience including building out customer personas and mapping those against your automation platform (if you’ve got one – we highly recommend Hubspot if you haven’t).
And when we’ve got all of that behind us, then we’ll get to creating. White papers, infographics, videos, animations and more besides. All with solid thinking to justify every piece of content, and never content for the sake of it!