Cracking content

When done right, content will be the move that begins your story or re-tells it in new and exciting ways. It will create a conversation both you and your audience want to have. It will pave common ground with strangers and give old friends a reason to smile.

Great content gives back to audiences and sells you without feeling like a jarring, pushy promotion. Content has never been more in demand in today’s information-hungry, connectivity-craving world, so it’s an ideal gateway to your brand. Here’s how we do it at Workshop.

Multimedia

Multimedia

Multimedia

Our multimedia content is intelligent, creative and focused on compelling business propositions, meaning that you aren’t lost in a crowd and instead, audiences take your lead. Whether you fascinate with video, inspire with photography or captivate with animation, content is essential in building an engaging brand. 

 

K3 Syspro Syspro City

We created a series of animations based around the concept of ‘SYSPRO City’ – a city that runs like clockwork thanks to its use of SYSPRO ERP and the various add-on modules.

The feedback from the sales team has been overwhelmingly positive and the animations continue to be used on social media, websites, at exhibitions and during sales meetings and presentations.

Written

Written

Written

Written content is a hardworking multitasker. PR for brand awareness, cornerstone content for search engine ranking, blogs for audience engagement, white papers for thought leadership, infographics for lead generation, case studies for conversion. Written content options are endless and can easily be worked in to your marketing mix. 

Few methods are more effective at positioning your brand exactly how you want it to be perceived. Written content helps to solve problems, fill spaces and guide decisions as much as it entertains readers. It’s also easily tailored to your strategic direction, creative choice and business ambitions. 

 

Teletrac Navman Content Marketing

We leveraged Teletrac Navman’s thought leadership position in the industry and in conjunction with FleetCheck, a specialist fleet management consultancy developed the first annual ‘Compliance Checklist’ an online tool to allow fleet managers to see how compliant their fleet really is.

Social media

Social media

Social media

Social media is a meeting place and a marketplace. It makes perfect sense to be where your target audience is (and reach them when they’re on mobile, where more and more transactions are being made). But it’s tricky to get noticed. Workshop’s social media content feeds today’s appetite for entertainment, discovery and connectivity, helping you to be a brand that people want to pay attention to. 

"The Workshop team really understood what we were trying to achieve with this brief and delivered both creatively and strategically." Sarah Bojanski, Marketing Manager, K3 Syspro