Good digital marketing delivers tangible results by harnessing the power of data and strategic planning to deliver real results for businesses. We help B2B companies boost their digital presence and support sustainable growth by aligning digital activity with business objectives, engaging customers and using data-derived insights to continually refine campaigns.
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Email remains one of the most effective, tried and tested digital marketing channels. That’s why we plan and deliver targeted email campaigns to nurture prospects, communicate updates and stay engaged with customers. Clear messaging, strong visual design and measurable objectives are central to every email marketing campaign we run.
Paid advertising is proven to reach relevant audiences quickly. We plan and manage PPC campaigns across search and digital platforms, targeting the users who are actively looking for the products and services you offer. Our focus is on generating qualified traffic and delivering a measurable return on your investment.
SEO helps potential customers find your business and can give you a vital competitive advantage. We improve your visibility in online search results by optimising website structure, content and technical performance. This helps you attract relevant organic traffic and makes your digital presence easier to reach.
Marketing automation helps to streamline campaigns and nurture leads more effectively. We set up and optimise automation platforms that manage communications, trigger targeted content and track engagement. This makes your marketing activity more efficient while also improving the alignment between your marketing and sales teams.
Conversion rate optimisation (CRO) aims to make websites more effective by encouraging more visitors to take a "conversion" action, such as a purchase or signing up to a list. By analysing user behaviour and testing design or messaging changes, we work out ways to remove friction and boost conversions – which means more enquiries, and more business.
Good marketing decisions are guided by clear insights. We use analytics tools, dashboards and reporting frameworks to track key performance indicators across digital channels – measuring success, identifying opportunities and continually improving the performance of your marketing campaigns.
We can work with your current digital software stack, or can provide tailored, unbiased recommendations.
We can help you integrate your digital marketing tools into your website, and alongside your other software.
We provide fully transparent reporting - we don't sugarcoat, and we give you full real-time visibility of your reports.
A new website for a small bus manufacturer, including a parts shop, as well as ERP and CRM system integrations.
A fully redesigned website, reimagined from first principles, with refined messaging for maximum clarity.
Website support and integrated campaigns for a leading manufacturer of barcoding and print-and-apply labelling solutions.
Brand and website development for an uncontested market leader in its field, highlighting its expertise and heritage.
Elevating a brand with a new website and marketing collateral that reflected their warm personalities and strong ethos.
A seamless, self-service web portal and secure online file-sharing library for VIP customers and international distributors.
Development of a new brand identity and website for precision engineering specialists with a global blue-chip customer base.
A new ecommerce website for Revivalist, a supplier of restored and re-purposed furniture to the hospitality trade.
Brand identity and website development for a leading global player in the physical security sector.
A new international website for Redray, a startup Singapore-based insurer looking to break into and disrupt a new market.
B2B website development project for a major supplier of raw materials to UK and Irish chemicals manufacturers.
Answers to some common questions we've received about our digital services.
Yes, but there are challenges to running a successful campaign. However, it can be a great marketing channel for B2B if you have the right data, the right message, the right timing and the right presentation to cut through the noise.
It is, depending on how you collect the data, and who you are targeting. B2B email marketing is currently primarily covered by legitimate interest. If a business could reasonably have a need for the services you offer; i.e you have similar clients already, they are in a sector that requires the service, and the contact has relevant responsibilities, then this fulfils the criteria for legitimate interest.
Enterprise spam filters and Apple’s MPP privacy features can cause anomalies in email data collection, leading to inaccurate counts for clicks and other metrics in your reports. Whilst some platforms are starting to add their own smart filtering to their reporting functions, they still fall short and generally overreport or underreport on performance metrics.
One way to mostly mitigate this is by including transparent pixels containing a link to your website home, or other elements in your email footers that a human wouldn’t reasonably click and then subtracting these values from your other clicks.
Workshop Marketing is vendor agnostic and we’re happy to work with any marketing automation platform, or we can make an unbiased recommendation if you are looking for one. We aren’t on partner programs and don’t play favourites; we just use what we think will work best for you.
Genuine, “followed”, Inbound links from authoritative sites, such as other organisations within your niche, relevant established blogs and news publications and research sites are a strong ranking signal for search engines. A great digital PR strategy can deliver some excellent inbound links for your site.
AI search is an emerging area of SEO and is a topic of great debate. However, the same principles that apply to SEO currently apply to AI Search: “write helpful content that humans want to read and will find useful”. As such, any effective SEO strategy that puts people first will help you with both AI Search and Search Engine Visibility.
SEO is a process, not a one-and-done campaign, and it can take several months or longer to see dramatic results, and sometimes longer for those results to produce new business. However, positive movement in SERPs can usually be seen within the first few weeks, especially following an audit where recommended actions have been completed and best practices implemented.
We start any campaign by understanding your business objectives, audience and current digital performance, shaping a strategy that aligns activity with measurable outcomes.
From there, we plan and deliver targeted activity across channels such as email, paid advertising, SEO and marketing automation, working with you to select the right mix for your goals. Alongside this, we optimise campaign performance through ongoing testing, data insights and conversion rate improvements.
Our approach is flexible and iterative, with continuous tracking, reporting and refinement to ensure your digital activity delivers sustained, measurable growth.
