Its not about the number of followers or likes, the focus has to be engagement with the right audiences. As a B2B social media agency, we get that following the latest insta influencers is not going to cut the mustard. In a B2B landscape, social is less about volume and more about validity.
From determining a social strategy as part of an integrated approach to leveraging social to amplify content and get a specific message heard. We work with our clients to get the right message, heard at the right time, by the right people.
Importantly we understand the crossover between a good integrated campaign, content and social and work hard to make your best bits work across your marketing activity. Like so much with B2B marketing, the devil’s in the detail and the detail is in plans… and at Workshop we love a good plan!