What is GDPR and how does it impact marketers?

GDPR. It came, it went and so far, no one received a €20m fine…

But just because the 25 May 2018 is long behind us, that doesn’t mean your responsibilities are behind you too. The ICO make it pretty clear they want data protection and compliance to be an ongoing process, so it’s never too late to read up on how data protection impacts your marketing activity.

In fact, with yet more changes afoot in 2019 when the ePrivacy directive is due to be updated, it’s a good time to understand PECR and how that fits in with GDPR.

As the changes are published, we’ll be working to ensure that our clients know what it means for their marketing and we’ll be updating our own content to reflect that.

Sign up to get new resources as they’re published, or get in touch to arrange a chat about GDPR, PECR or marketing in general.

GDPR reconsent and why it’s probably time for a self heating breakfast in a tin May 24, 2018

GDPR reconsent and why it’s probably time for a self heating breakfast in a tin

You are probably being inundated with reconsent emails – most of which are completely unnecessary!

GDPR vs PECR: do you know which regulation to follow? May 10, 2018

GDPR vs PECR: do you know which regulation to follow?

GDPR sits alongside another piece of legislation, the Privacy and Electronic Communications Regulation (PECR). Learn all about the differences here.

GDPR: What data should I focus on when opting in? April 12, 2018

GDPR: What data should I focus on when opting in?

We’re all about breaking down complicated GDPR issues. Try categorising your data into these three neat ‘chunks’.

Are marketers data processors or controllers under GDPR? March 26, 2018

Are marketers data processors or controllers under GDPR?

We understand that some marketers are unsure about who controls and accesses data and who is responsible for ensuring data compliance. We’ve got your back though!

Keep up to speed with GDPR and marketing


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