Way Back When – Clarks

Having recently navigated the minefield of buying school shoes for my reception age daughter, I was reminded of the Clarks ad from the 80’s that captured the hearts and minds of a million primary aged girls, including mine. If you’re female and born in the late 70s/early 80s you probably begged your parents for a pair of these shoes. Magic shoes that transform you from a six year old at a small primary school in North Wales to a princess that saves the day (or was that just me?). Well done Clarks marketing team of the era, you made sensible shoes covetable and school shoe shopping even more of a trial for worn out parents!



By Helen Walker