Way back in the 1980’s when snack boxes and school lunches had yet to be subjected to the authoritarian stare of Jamie Oliver, Monster Munch ruled the playground and the huge puppet Monsters used to advertise them ruled the ad breaks.
The monsters appeared in all sorts of settings, generally trying to outwit one another in order to end up with more of the tasty snacks than their peers.
Roast Beef, Saucy and Pickled Onion flavours promised to be the ‘Biggest snack pennies can buy…’
That little strapline combined with giant, colourful, totally implausible creatures made Monster Munch effortlessly desirable. Thank goodness for great puppets, great copy and no CGI!