So let me show you how things used to look!
AOL in 1998/2018
Google in 1999/2018
Amazon in 2001/2018
Directgov.uk in 2006/2018
Youtube in 2007/2018
Ebay in 2010/2018
BBC in 2013/2018
ASOS in 2016/2018
The really interesting thing I noticed is how beautiful websites have become. You will no longer find new websites with images missing and blue underlined hyperlinks. Instead, you will see meticulously crafted websites created by designers, developers and content writers.
It’s interesting too, how much we have become immune to the internet changing. I honestly thought eBay still looked like it did in 2008! If websites got worse as they evolved, I think we would notice these changes a lot more, but they normally upgrade for the better. However, I remember when ASOS removed their quick view function and everyone lost their minds. I’m still fuming now…
I’m a big fan of moving forwards, which is why when I come across a website that hasn’t been updated in 15 years, I always wonder; why? Is it not necessary for businesses to keep ahead of the curve? Or is it a fear of change? In the past five years we have seen an increase in instant booking tools, quick payment options like PayPal and Apple Pay and the invention of real-time chatbots, so customers can get an instant response without having to wait for a reply or pick up the phone. With all of these technological developments in mind, why you wouldn’t update your site to give yourself the best chance at securing leads or making sales baffles me!
Websites need to change with the times, if yours needs an upgrade, please get in touch, we would be more than happy to have a look at it.