The client: K3 Starcom is a cloud, infrastructure and managed services provider and part of the global K3 Group.
The project: Develop a concept for K3 Starcom’s presence at IPExpo 2016, deliver pre- and post-exhibition communications strategies, a stand design and themed giveaways. And be on site to make sure everything goes to plan!
Disciplines: Exhibition, Design, Copy, Email Marketing.We developed a theme of ‘Start your journey to the cloud’ based on a Tube map. We launched with a series of pre-show emails to the prospect and customer database to encourage attendance and to announce the keynote speaker.
The Tube map theme was continued with ‘commuter kit’ giveaways of K3 Starcom branded goodies and literature. We used social media to amplify their presence and to run a competition over the two days of the show.
“The exhibition was a great success for us. Not only from a brand awareness perspective but we also had some great conversations with prospects. The concept Workshop developed was a real talking point, the giveaways were raved about and Helen really helped to make sure that everything smoothly.”
Stuart Buckley, Sales Director, K3 Starcom