The Client: K3 Starcom is a Cloud, infrastructure and managed services provider, and is part of the global K3 Business Technologies group
The Project: Develop a campaign that promotes K3 Starcom’s cyber security knowledge and credentials, culminating in the delivery of a conference.
Disciplines: Content, Branding, Copywriting, Event Management, UX & Design
We developed the Security Lab campaign platform to highlight K3 Starcom’s security offering to businesses. The campaign concluded with a half-day conference hosted by K3 Starcom and key security partners.
To build anticipation and encourage sign ups, a three-month campaign was launched, including a series of assets specific to the campaign. These included infographics, training resources and an eBook, and were promoted through email marketing, social media and a dedicated microsite. We also used PR to get the word out, securing a range of coverage across the North West.
There were senior IT delegates from nearly 30 organisations in attendance at the event, held at St. Helens R.F.C., and feedback was overwhelmingly positive. Workshop delivered an ROI of £3:1, with over £100,000 in new business leads generated.
What the client thought
“The Security Lab was a great success and is the first in many events we plan on running with Workshop! From their campaign strategy to the look and feel of the Security Lab branding, Workshop delivered. The opportunities that arose from the event were beyond our expectations and the campaign Workshop created hit the nail on the head in terms of delivering leads.”
Stuart Buckley, Sales Director, K3 Starcom