The Client: The sole UK reseller of SYSPRO ERP software and head office for SYSPRO Europe.
The Project: Create a clear brand-level identity for use across marketing materials.
Disciplines: Strategy, design, copywriting, UX, exhibition, email
We were briefed to generate a distinct brand identity and personality for K3 Syspro, with a clear ‘big idea’ to be used across their marketing materials, from adverts to emails. They needed something compelling, engaging and different to what their competitors were doing.
The project began with dissecting K3 Syspro’s target audiences, as well as conducting a brand audit. By reviewing previous campaigns, customer feedback and promises, we were able to delve under the hood of K3 Syspro.
The resulting concept was fuelled by the proposition ‘Manufacturing Superheroes,’ your team will develop superpowers, driven by the insight that having SYSPRO in your business can give you. We organised a photoshoot, with each of the resulting images representing a different superpower that SYSPRO imbues. Each of the 10 superpowers was developed into a ‘collectible card’, mimicking kids’ trading card games.
What the client thought
“We absolutely love this campaign, and the feedback from our customers and prospects is that they love it too. The strategic thinking that the team put into this has resulted in a campaign that is clever, creative and captures our essence”
Sarah Bojanowski, Marketing Manager, K3 Syspro