Creation of a B2B explainer animation, complete with professional voiceover and licensed audio, to launch a game-changing new product into a notoriously challenging market, all in quick succession of an in-house rebrand.

The K3|cloud is a private cloud platform developed by K3 Cloud, Hosted and Managed Services, part of the AIM listed K3 Business Technologies Group (K3). With a host of unique benefits that outperform all major competition, the product can seriously change the game in cloud hosting. K3 needed our help to get their message out.

The K3|cloud was entering an exceptionally crowded market and would be officially unveiled at Cloud Expo. So, we created an explainer animation that cut through with clear and compelling information and worked successfully across digital channels – including on large screens at events.

With a fresh out-of-the-box product and a launch event just weeks after a Group-wide rebrand, we mastered K3’s new visual identity, tone of voice and product positioning to roll out an on-brand, effective B2B animation on a really tight deadline.

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