Barkers Engineering is one of the largest commercial and industrial fence manufacturers in the UK, with a dedicated manufacturing facility including on-site galvanising and powder coating capabilities.
Over the last decade, the various services that make up the business had developed their own identities, including websites and brands to try and attract a broader audience. This was causing confusion in the marketplace and creating internal divisions.
Barkers needed a B2B branding agency to bring everything back together in one cohesive brand and roll that out into a new website. Desk research to understand the market alongside customer surveys gave us a great picture of the current brand position of the company.
With a stack of insight courtesy of the research, we ran a brand planning session with key stakeholders to develop a new proposition for Barkers. From there a new brand, assets and website followed.