Design and development of a total cost of ownership calculator to demonstrate the difference in lifetime running costs of a Mellor Bus model compared to a larger traditional bus model. The calculator also featured data capture integrated with a lead nurturing email workflow.

Mellor are a leading UK manufacturer of small, low floor buses and wanted to grow sales of a flagship vehicle by offering a more engaging proposition for bus operators that remained unconvinced that smaller models are able to meet their needs.

To help convert browsers to enquirers, Mellor needed a B2B content marketing agency to develop an interactive Total Cost of Ownership calculator. The calculator allowed users to easily compare lifetime running costs for Mellor’s Strata Bus versus the typical large bus alternative.

As well as providing an easy-to-use and engaging interactive experience, Workshop integrated Mellor’s marketing automation platform with the TCO calculator to capture user data, extending interaction with Mellor while allowing the company to capture insights and opted-in data from target customers.

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