Development of a custom B2B exhibition stand, management of the design and build and a wider range of pre and post show marketing activity for a major international insurer for the key annual event in their promotional calendar.

AmTrust International is a global insurance company with a presence spanning five continents. The company is part of US based AmTrust Financial Services Inc. a major player in the North American Insurance Market.

Since 2012, we’ve worked with AmTrust’s UK marketing team every year to project manage their presence at BIBA, the British Insurance Brokers Association exhibition and conference.

The two-day event is the highlight in the promotional calendar for the UK insurance industry and in the years we’ve been the go-to agency for AmTrust, we’ve delivered custom built-stands, created animations, crafted Prezi’s, written presentations for break-out sessions, filmed interviews for social and been on the stand every step of the way to support the team.

We also develop pre- and post-communication strategies that included competitions, trade advertising, blogging and social amplification. In terms of B2B exhibition stand management, we’ve done the lot!

Workshop always run a tight ship and delivered an exciting project from concept to launch. Denise Johnson, Head of Marketing, AmTrust International

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