Creation of an international website, including the design and build of a product chooser tool, to enable a Singapore-based insurer to launch into and disrupt a long-established market and gain operational autonomy.

Redray is an entrepreneurial startup formed by Asia-Pacific insurance market experts. Having spotted a huge opportunity to disrupt the insurance distribution market in Singapore and the wider ASEAN region, the team needed help and quickly.

Ready to fundamentally disrupt the Singapore market, Redray required a B2B web design agency to create a website that would establish their brand, win customers and help them quickly become prominent and competitive. 

The website was slick, simple to use and showcased Redray’s heavyweight talent. It also made sense in local cultural and business context – blending the best of old and new Southeast Asian symbolism. A product chooser tool was integrated to drive enquiries and using Sucuri CDM, we delivered a hosting solution managed in the UK at Group level but deployed thousands of miles away in Singapore, critical for quick loading times and helping the company’s SEO efforts.

We worked with teams in the UK and Singapore to get the website and its technical functions live on a short deadline, managing varying and significant time barriers without any disruption to Redray.

B2B web design

The Workshop team could not have been better! The attention to detail, the ideas, the advice and the punctuality all resulted in our end product being produced fast and was EXACTLY what we were after. Christopher Rummery, CEO, RedRay Insurance

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