This was a weighty B2B website development project for a major UK supplier of raw materials to the UK and Irish oil and chemical markets. With a huge array of highly technical products, the site structure needed to be foolproof to guarantee a good UX.

Ashdowne Oil are a long-established supplier of highly specialised fuel and lubricant additives to the UK & Irish oil and chemical market.

Ashdowne approached Workshop as a specialist B2B website development partner. Despite the niche nature of Ashdowne’s business, the website needed to showcase the wide range of products they sell which required a comprehensive understanding of the taxonomy of their products and how that would translate to a new site and navigation.

To build that understanding and to get under the skin of the brand we ran a workshop session. This enabled us to get our key goals, objectives and suggested target audience journey down on paper and agreed by the team.

We approached Workshop Marketing through recommendation when we were looking to revitalise our website. We were not disappointed. We have had universally positive feedback on its fresh appearance, content, and ease of use. Tony Ball, Director, Ashdowne Oil & Chemical

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