Ashdowne Oil are a long-established supplier of highly specialised fuel and lubricant additives to the UK & Irish oil and chemical market.
Ashdowne approached Workshop as a specialist B2B website development partner. Despite the niche nature of Ashdowne’s business, the website needed to showcase the wide range of products they sell which required a comprehensive understanding of the taxonomy of their products and how that would translate to a new site and navigation.
To build that understanding and to get under the skin of the brand we ran a workshop session. This enabled us to get our key goals, objectives and suggested target audience journey down on paper and agreed by the team.