BEANS – REBRAND
The client: A shop-front model accountants with plans to become a one-stop-shop for small businesses looking to grow
The project: To rename and rebrand the company to reflect their new direction and business ethos.
Disciplines: Strategy & Planning, Design, Copywriting, Web Development, Content & Social
To kick off the project, we surveyed Beans current and lapsed customers to paint a picture of the company’s current position. We took this insight and a considerable amount of desk research in to a planning workshop to really understand the culture and personality of the business, their ideal position in the marketplace and their target audience.
The result was a quirky and memorable new name with a vibrant new look that sums up the personality and fresh approach of the business. The identity was rolled out into a website, a brochure, presentations, social media, store fronts and stationery.
what the client thought
“When we saw the pitch from Workshop we knew that we had found the partner for us. Their approach was well thought out strategically with superb creative execution. The new name and brand identity has been universally admired and have positioned us ready for growth.”
Mike Braun, Partner, Beans