Brownlow Utilities Website
The client: Brownlow Utilities specialises in business energy management. Helping companies to understand their energy requirements and to make smarter purchasing decisions.
The project: Refresh the corporate identity and design and build a new website
Disciplines: Strategy & Planning, Design, UX, Web Development
When Brownlow approached us, they were in need of a new website and a refresh of their existing brand. We ran a planning workshop to get under the skin of the brand, the marketplace and map out the needs of their target audience.
With this nailed down, we were able to devise a UX and content that delivers the core message that Brownlow are extremely trustworthy in an industry renowned for unscrupulous behaviour.
The resulting creative execution is fresh, engaging and absolutely sums up the ethos of the business. The new website is working well for Brownlow with bounce rates reduced considerably plus much longer spent on the site by visitors.
WHAT THE CLIENT THOUGHT
“I was really impressed by Workshop’s approach. They wanted to really get to know us as a company and a brand to make sure that their creative solution was completely fit for purpose. We are delighted with our new look.”
Amanda Byrne, Marketing Manager, Brownlow Utilities