Concept development, treatment and motion graphics were combined with footage from locations around the world to produce a showcase company overview video for use in exhibitions, reception areas and social channels.

A top 30 UK insurer with a global footprint covering 24 countries, AmTrust International is a niche insurer that you’ve problaby never heard of, but almost certainly have a policy with!

The marketing team needed a company overview video as part of the 20th birthday celebrations that drove home the scale of the organisation, the range of products and services on offer and could showcase the driving force of the business, the dedicated workforce.

The primary purpose of the video was for use at exhibitions and in reception areas, so the film had to work without an audio track. We were given Terabytes of footage shot by various teams at multiple locations worldwide and a short deadline to pull together the finished article.

A slick treatment was the order of the day combining custom motion graphics to showcase their processes, locations, values and a timeline of the company from humble beginnings to insurance giant.

Finding an agency with creativity and passion that matches technical capability is uncommon and the Workshop team has risen to the challenge remarkably. Denise Johnson, Head of Marketing, AmTrust International

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