Fresh off the back of a rebrand to modernise and drive business momentum of Europe’s foremost manufacturer of ceremonial vehicles, Coleman Milne briefed Workshop to produce a creative corporate video that would support sales throughout the customer lifecycle.
We scripted and storyboarded a short film centred on the proposition “innovation engineered by us, driven by you”. The video needed to showcase the high-tech engineering capability and design skills of the business, alongside the traditions of craftsmanship in a modern manufacturing environment.
But most of all, the creative corporate video need to demonstrate the beauty of the end product, the vehicles themselves. With that brief in mind, we sourced a country house hotel shoot location which provided the right environment to show off the vehicles in motion and for static interior/feature shots.
That was coupled with manufacturing facility footage and CAD screen capture to produce a film that reflects the elegance fit for a leading luxury automotive brand.
Workshop took care of everything from venue sourcing, scripting, storyboarding, VO talent management and production, ensuring that the creative corporate video was ready for launch at a national exhibition.