Development of a truly creative corporate video that showcases Coleman Milne’s range of Mercedes, Ford and Tesla ceremonial vehicles and the company’s extensive engineering and design capabilities.

Fresh off the back of a rebrand to modernise and drive business momentum of Europe’s foremost manufacturer of ceremonial vehicles, Coleman Milne briefed Workshop to produce a creative corporate video that would support sales throughout the customer lifecycle.

We scripted and storyboarded a short film centred on the proposition “innovation engineered by us, driven by you”. The video needed to showcase the high-tech engineering capability and design skills of the business, alongside the traditions of craftsmanship in a modern manufacturing environment.

But most of all, the creative corporate video need to demonstrate the beauty of the end product, the vehicles themselves. With that brief in mind, we sourced a country house hotel shoot location which provided the right environment to show off the vehicles in motion and for static interior/feature shots.

That was coupled with manufacturing facility footage and CAD screen capture to produce a film that reflects the elegance fit for a leading luxury automotive brand.

Workshop took care of everything from venue sourcing, scripting, storyboarding, VO talent management and production, ensuring that the creative corporate video was ready for launch at a national exhibition.

Workshop took the time to understand us, what customers love about us, and our ambitions, and from this created a brand that’s right for the customer of today and tomorrow. They’ve successfully got our message of innovation across without overshadowing our proud history. Rachel Buckley, Group Marketing Manager, Woodall Nicholson Group

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