Dragon Building Products
The client: Dragon Building Products is a division of Corilla Plastics, a plastics manufacturer specialising in rotational moulding.
The Project: To take a hum-drum and unknown brand and transform it into something immediately recognisable that resonated with the target audience.
Disciplines: Branding, Web development.
Our challenge for this project was to take a hum-drum and unknown brand and transform it into something immediately recognisable that resonated with the target audience.
We carried out a brand planning session with key members of the team, looking at the strengths of the existing brand and products and using that to define a new proposition for the future of the business.
The ultimate choice was Dragon Building Products as the business name fit perfectly with the heritage of the company (they’re based in Wales and very proud of it), the tough nature of building sites and the equally durable quality of the products.
We rolled out the new branding into an ecommerce site, helping to relieve the sales administration burden and allowing the business handle sales from a new segment of their audience; construction companies buying a few items rather than wholesale and bulk customers
We supplemented this with a very simple but effective tactic, making sure every product shipped is branded with the new identity and company contact details to make it as easy as possible to re-order, encouraging a loyal customer base.
Workshop has been retained to provide PPC services as well as assist Dragon with developing and implementing a marketing strategy.
The company has gone from zero online sales to monthly revenues in excess of £15,000 in less than 12 months.