2022 marked the beginning of an exciting new era for NexSys, with the SYSPRO ERP specialists branching out to sell their own IP.
They wanted a new brand identity – something with fresh appeal that mirrored and elevated their new market position, while still celebrating their unparalleled 40 years of experience.
Following a brand planning session, Workshop created an identity inspired by a tree: leaves signifying growth, and the roots an anchor to the knowledge and heritage that defines NexSys.
Getting across NexSys’ warmth was a priority, so we opted to contrast the sterile “tech” look and hint at technology with subtle networking imagery instead. Workshop delivered a logo, brand guidelines and an asset template suite, and helped launch the newfound NexSys brand into the world with a slick video crowning the start of a new era.