Node4 is a multi-award-winning cloud, security and transformation MSP serving major household names. They approached Workshop to create strategic content as the backbone of lead generation campaigns for a key target vertical – healthcare.
With an end-to-end portfolio of cutting-edge solutions and vast healthcare experience, there are few better placed than Node4 to deliver healthcare digital transformation.
Recognising that post-pandemic healthcare was approaching a critical technology juncture, Node4 set out to reaffirm its position and add value with relevant, authoritative and trustworthy content unlike that being produced by competitors.
Workshop first spoke to key customer and technical team members to glean vital information about what customers want, need and value. We followed with extensive research and a content idea generation session, which went on to inform our core solution focus areas and key messages.
The result was a suite of content assets spanning the commercial intent funnel and offering thought leadership and utility insight around key priorities. Assets included whitepapers, infographics and guides and were hosted on hub – also created by Workshop – consolidating Node4’s support for healthcare. The content is strategically repurposed by Node4 in dynamic lead generation campaigns
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