Powerstar delivers energy technologies that increase power resilience while helping businesses hit net zero goals. They approached Workshop to uncover media opportunities and create bold ads that’d raise brand awareness. 

As a challenger manufacturer whose products reduce energy costs and fossil fuel dependency, Powerstar’s proposition has never been more relevant.

With so much opportunity to be had, they enlisted Workshop’s to help reach potential customers in healthcare, energy and manufacturing, and raise Powerstar’s profile as the best in smart energy solutions.

Workshop devised a print and online media advertising strategy accompanied by killer creative for Powerstar’s three target sectors. We meticulously researched publications with the best reach and engagement potential and created a “do not disrupt” door sign motif – a clever play on words alluding to the audience’s energy availability challenges.

Our next step was to secure fantastic rates and manage a strategic media calendar including print inserts, belly wraps and digital banners with rotating creative.  Powerstar also rolled out the “do not disrupt” concept at industry events as life-size branded door signs and traffic-stopping stand design.


Workshop are a creative, approachable, meticulous, and honest media partner. I thoroughly recommend their skill and process. From creative exploration to thorough media planning, Workshop take the journey with you and have delivered impressive results in helping Powerstar to grow its brand with key audience groups. A very refreshing partner to work with, and genuinely very nice people as well. Richard Kerr, Head of Marketing

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