As a challenger manufacturer whose products reduce energy costs and fossil fuel dependency, Powerstar’s proposition has never been more relevant.
With so much opportunity to be had, they enlisted Workshop’s to help reach potential customers in healthcare, energy and manufacturing, and raise Powerstar’s profile as the best in smart energy solutions.
Workshop devised a print and online media advertising strategy accompanied by killer creative for Powerstar’s three target sectors. We meticulously researched publications with the best reach and engagement potential and created a “do not disrupt” door sign motif – a clever play on words alluding to the audience’s energy availability challenges.
Our next step was to secure fantastic rates and manage a strategic media calendar including print inserts, belly wraps and digital banners with rotating creative. Powerstar also rolled out the “do not disrupt” concept at industry events as life-size branded door signs and traffic-stopping stand design.