The Client: The new Singaporean arm of AmTrust International, serving the ASEAN market

The Project: Design and build the company’s website and develop assets needed for launch

Disciplines: Web development, Design, Copywriting, UX


We were briefed to create a website that reflected the best of both old and new Asian symbolism while also positioning RedRay and its team as forward-thinking passionate individuals with a unique proposition in the insurance market.

A new venture for parent company and client, AmTrust Financial Services, RedRay’s new web presence clearly demonstrates the team’s expertise and zest with which they approach the market and solutions that they offer.

Alongside the website, we also created a print and digital brochure, business cards, presentations and banners.

What the client thought

“Despite the time difference, Workshop has managed to run a tight ship and delivered an exciting website from concept to launch. Finding an agency with passion that matches technical understanding is uncommon and the Workshop team has risen to the challenge remarkably.”

Denise Johnson, Head of Marketing, AmTrust International


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