K3 SYSPRO exist in a crowded market. Competition in the ERP vendor world is fierce so to stand out requires something special.
Our brief was to develop a distinct brand platform, with a clear ‘big idea’ to be rolled out across their marketing materials, from adverts to emails, website to exhibition stands. The brief called for something compelling, engaging and totally different to the competition. In other words, a focussed B2B integrated marketing campaign with Workshop.