Workshop goes international with duo of client projects

Workshop Marketing has completed the build of two international websites, following several project wins.

Workshop was responsible for the digital presence of new Singaporean arm of AmTrust International (AI). The launch included digital, physical and social assets and a new website.

Denise Johnson, Head of Marketing at AI, said: “Despite the time difference, Workshop has managed to run a tight ship and delivered an exciting website from concept to launch. Finding an agency with passion that matches technical understanding is uncommon and the Workshop team has risen to the challenge remarkably.”

Workshop has also been responsible for the development of Australia-headquartered GKR Karate’s new eCommerce websites, following their successful campaign to promote GKR Karate’s World Cup events in 2015 and 2017. The karate club approached Workshop to build an eCommerce platform that could handle the sale of merchandise, event tickets, competition entries and training passes.

With one site needed for each of the Australian, New Zealand and U.K. markets, all offering a very similar range of products and services, the site was built as a WordPress multisite installation. This had a number of benefits, including a single sign on to access all sites, a consistency of UX for the Shop Managers and greatly reduced hosting costs.

Simon Kane, GKR Karate’s National Administration Manager, said: “Right from the start we’ve had an excellent relationship with Workshop Marketing. What we appreciated most about working with the team was their ability to cut through the predictable politics of a project, keep everyone happy, deliver the expected results and then some.”

Toby Walker, Workshop Marketing’s MD, added: “It’s been a great experience to be tasked to deliver two websites to completely different audiences in markets that are a little further afield than our usual client base. Both websites presented different challenges and being able to hit the mark that our clients expect from us is very satisfying.”

By Sean Ross Howlett