When Workshop were asked to help with a new website and production of other marketing collateral, Intuitive had already undertaken a brand planning project to better understand their own position.
This gave us a great platform to work from to shape the look and feel of the business as they move into an exciting period of growth.
Our first step was a logo refresh and creation of brand guidelines, from which we designed and built a new website and a brand level video. Document templates, a company presentation and a whitepaper followed.
With the new brand and website launched, the first outing for the new look was to promote and run a webinar on Equality, Diversity & Inclusion in the rail sector. We ran a promotional campaign via email and social securing more than 70 registrations and 50 attendees on the day.
The technical elements of webinar were relatively complex and required a good degree of technical management to accommodate four speakers, plus bringing in delegates from the floor to pose live questions and a breakout session with multiple breakout rooms.
Feedback from attendees and the client was extremely positive and further webinars are already planned to build on the success of the first.
