We know the most effective campaigns aren’t siloed away in their own little watertight compartment. We plan and deliver integrated B2B campaigns bringing together strategy, creativity and the right channels – aligning messaging across digital, design, content and video. The result is joined-up thinking that drives demand and delivers a meaningful impact.
Book a consultationEvery successful campaign starts with a well-defined, clear-sighted strategy. We define campaign objectives, audiences, channels and messaging so that your marketing activity is always consistent with your commercial goals. This strategic foundation keeps campaigns focused, coherent and aligned with your wider marketing plan.
Creative flair makes campaigns really come alive. Our campaign concepts and themes are fine-tuned to capture attention and communicate your message clearly. This way, we create distinctive campaigns that work consistently across multiple channels while reinforcing your brand identity.
Effective execution is crucial to the success of any campaign. We manage campaign rollout across channels – including digital, content, social and video – ensuring that activity is always closely coordinated and aligned. Our team handles the day-to-day management needed to keep your campaigns running smoothly and efficiently.
To know how campaigns are performing, they need to be closely monitored and measured. We track engagement, traffic and lead generation across channels so we understand what’s working. These insights allow us to refine messaging and optimise channels so that we can continually improve the effectiveness of your campaign.
Strategic media buying helps your campaign to reach the right people in the right places. We plan and manage paid media activity across relevant channels, maximising visibility, keeping budgets firmly under control and delivering a measurable return on your investment.
We can work with sales partners to deliver tailored a per-account approach that precisely targets your prospects.
From digital to print, social to email, we execute campaigns across the channels that matter most to your audience.
Everything we do is driven by clear objectives, and we track performance closely to deliver measurable, meaningful outcomes.
Promotional videos for UK hearse manufacturer Coleman Milne, celebrating 40 years of converting Mercedes hearses and limousines.
A campaign targeted at visitor attractions to promote a point-of-sale software system.
A playful campaign introducing the Project One team while paying homage to the Transformers movie franchise.
Website support and integrated campaigns for a leading manufacturer of barcoding and print-and-apply labelling solutions.
A cheeky, ’80s-themed campaign promoting Prophix, a software solution integrating with ERP to offer real-time data insight.
Integrated campaign for a B2B technology client, delivering an incredible 405 qualified leads in only three weeks.
A focused, integrated B2B marketing campaign to provide a clear brand identity across a range of channels and materials.
Answers to some common questions we've received about our Integrated Campaigns.
It varies! Some clients already have a specific idea in mind and come to us to help with the creative development and build/activation of the campaign. Other clients come to us with a problem to solve – a new product to launch, a new target sector or the need for leads and we take it from there.
We start with a briefing session where we look in detail at your target audience and what problems you can solve for them, the wider market conditions and what your competitors are up to. Using that insight, we’ll develop a creative brief and build out the core campaign messaging. We’ll then map out the channels, get the data and tech/automation in place and build the campaign.
No! We can develop these as part of the campaign set up if you don’t already have them.
It’s not a necessity. We offer both quantitative and qualitative research and the insight the research provides can really turbo charge a campaign. However, we have deep knowledge and experience of not only the sectors that we specialise in, but also the sectors that they sell into so with input from key stakeholders, sales and marketing teams, along with desk research we can always design a campaign that delivers.
No, we can provide data. We work with several data houses/services so can provide data to an agreed scope – sector, job title, headcount, turnover etc. We can also augment your existing data set, adding lookalikes. Data is the backbone of a successful B2B integrated campaign, so we take it very seriously!
It all depends on what you’re trying to achieve and what your budget is. We’ll work smartly with what we have to develop a campaign that delivers. This could mean a mix of email marketing, organic and paid for LinkedIn, PPC, advertising, direct mail and telemarketing.
There are a few variables that impact budget – the size of your audience is one, and how far you want us to take the campaign. For some clients we develop the campaign strategy and creative, they run with the rest. For others we manage the whole thing from end to end, just feeding back appointments to their sales team.
Generally, but if you don’t have one, we can set one up for you. We’re vendor agnostic and experienced with different platforms, such as Hubspot, Mailchimp and Activecampaign, so we can work with your existing stack, or specify one that suits your business and your budget.
It all depends on the channels used but we’ll report on each channel, analysing the results to see if we need to make refinements, and telling you what the results mean.
Yes, we work on a number of campaigns to targeted lists of select organisations.
We begin with a briefing session to understand your goals, audience and market landscape. We’ll ask you about any defined ideas you might have, campaigns you’ve tried in the past, and about any specific problems you want to solve.
From there, we shape the campaign strategy, messaging and creative approach.
Next, we plan the channels, data and technology required, building a campaign that’s tailored to your objectives and budget. This can include email, LinkedIn, PPC, advertising, direct mail and more, supported by the right data and marketing automation.
Our approach is flexible. We can support at any stage or manage the entire campaign end to end. Throughout, we’ll track performance across channels, optimise where needed and provide clear reporting on results and impact.
