Integrated Campaigns

The nature of integrated marketing campaigns means that they’re big, effective and can be a little bit scary to launch! Workshop’s integrated marketing – from initial discovery all the way through to roll out – is unified, multidimensional and seamless. It’s the perfect way for you to talk to your target audience and for them to experience who you are and what you have to offer.

Planning

Planning

Planning

Before putting pen to paper, we delve under the hood. We’ll always run a workshop to understand your brand personality, business culture, ethos and what makes you different from the competition. We’ll dissect your current marketing, key campaigns, big successes, customer feedback, sales figures, buyer personas, product mix, competition, market position – you name it. This will help us to plan your ideal position, target market and perfect-fit customer profile.

We can help with marketing planning, campaign planning, brand planning and any research needed to get you ready for growth.
 

k3 Syspro superpowers

K3 Syspro needed a distinct brand identity and personality, with a clear ‘big idea’ to be used across their marketing materials, from adverts to emails. We delivered something compelling, engaging and different to what their competitors were doing.

Strategy

Strategy

Strategy

After discovery, it’s all about creating an insight-driven strategy with superb creative execution that meets the needs of your brief and business ambitions. We’ll develop a compelling, engaging concept that captures your essence, is different from what your competitors are doing and starts a conversation with your target audience. From this we devise how we’ll get you out there and for the world to take notice.

We can work with you on marketing strategy, brand strategy, PR strategy, brand development, concept development, rebranding and design – just get in touch for more information.
 

k3 Starcom Security Lab

We developed the Security Lab campaign platform to highlight K3 Starcom’s security offering to businesses. The campaign concluded with a half-day conference hosted by K3 Starcom and key security partners.

Outreach

Outreach

Outreach

Now, we execute our strategy to help you reach and connect with customers new and old. Our marketing works to raise awareness, recognition and recall of your brand to generate positive responses, inbound traffic and warm opportunities. We use marketing channels that present the best chance of conversion and messaging that really resonates, helping you to build bridges with your target audience and grow in a marketplace.

We always recommend multichannel, coordinated and consistent outreach activity, blending a mix of email marketing, email automation, lead generation, direct mail, advertising, PPC and SEO for brilliant results. Taking an integrated approach means we can grow your brand, keep you front of mind and position you exactly as you want to be perceived.
 

k3 starcomSecurity lab

We developed the Security Lab campaign platform to highlight K3 Starcom’s security offering to businesses. The campaign concluded with a half-day conference hosted by K3 Starcom and key security partners.

“WORKSHOP HAVE BEEN PIVITAL TO OUR GROWTH AS A COMPANY, thank you all for everything!” Neil Homer - Sentis Managed Solutions

everything starts with a conversation, so come in for a chat to see where we can help!

get in touch