When it comes to solid B2B integrated campaigns, it all boils down to good planning. All too often an integrated campaign ends up being watered down or abandoned because the goals haven’t been clearly set out, the tactics are a bit woolly and there’s no scope to flex and change if things aren’t working.
We work with our clients to decide what it is you actually want to achieve and then work backwards to fit that into a workable plan. We’ll help identify and scope out target personas (ideally with your sales team involved from the off to get their buy-in) and map out their route from prospect to customer.
As a full service agency, we use the right channels for you and won’t lead you down a garden path just because it suits us. So whether it’s PR, paid social, PPC, trade advertising or good old fashioned DM, it doesn’t matter to us. We’ll use the marketing tactics that fit you and your business.
