As vehicle manufacturers began rapidly moving away from petrol and diesel engines, Teletrac Navman wanted to drive the debate about alternative fuel vehicles for their customers.
With a huge and distorted range of opinions on how the move away from ICE vehicles will shape up, fleet operators were often being left in the dark.
To counter this situation, Teletrac Navman devised a video podcast series titled ‘Mobilizing the Future of Fleets’ to explore a range of subjects around alternative fuels, infrastructure, batteries and changing behaviour featuring independent subject matter experts who could give honest unbiased views. Workshop were tasked with producing the output.
The first five episodes were filmed in a sound-stage studio environment at Galleon Studios with a mix of live guests and a direct link to a guest in the USA to join via live stream. MGL Media provided photography direction, filming and sound engineering support to complete the technical set up.
Workshop then created a brand, podcast ident and edited five long form episode versions, plus 10-12 social shorts and advertising content per episode.
Following on from the live recording, further podcast episodes were recorded online with contributors from the USA and Australia on the panel.