With clients across the UK, from stately homes to adventure farms, there is a wide and varied audience for the MStore software. The underlying system can manage all manner of visitor attractions and the sales and marketing team wanted to showcase just how flexible the system is.
Workshop devised a campaign that could be tailored to specific types of visitor attraction – based on an attraction guide ‘map’ – the type that visitors might pick up to orientate themselves at an adventure park or zoo.
Instead of featuring the specifics of an attraction, the map highlights where MStore adds value, for example ticketing, retail, food concessions and back office finance.
A generic version was created as the blueprint including emails, landing page, downloadable infographic, socials and printed booklet (for events). This has since been tailored to heritage sites and farm attractions with others to follow.
