Despite extensive industry experience and a strong service offering, Brownlow felt that the company’s existing website was holding it back. The site was visually dated, difficult to manage and limited in functionality. Specifically, there were several key problems:
- A back end that was complicated to navigate and offered little flexibility.
- Limited control over page layouts and the creation of new landing pages.
- Challenges in updating content, changing images and adding new information.
Brownlow therefore wanted a new website that wasn’t only visually refreshed but easier to manage internally, allowing the company to grow and evolve its digital presence without relying on outside technical support.
Workshop Marketing began by reimagining the site from first principles, delivering a cleaner, more professional and modern aesthetic that reflected Brownlow’s credibility and ambition. Beyond this visual overhaul, we focused on functionality and user experience, both for visitors and the Brownlow team. This included:
- Restructuring the site’s architecture to improve navigation and showcase the breadth of Brownlow’s services.
- Developing a fully customisable back end, enabling the client to build landing pages, update content and manage layouts with ease, all while staying within brand guidelines.
- Optimising technical performance by resolving SEO issues, refining metadata and ensuring a seamless experience across devices.
- Improving content discoverability with better categorisation and filtering for case studies and blog posts.
- Creating a new reports section to host Brownlow’s monthly, downloadable energy market insights.
We also provided Brownlow with a comprehensive new copy deck, working with the client to refine messaging around Brownlow’s key services for maximum clarity, consistency and impact.
With a more intuitive CMS, the Brownlow team can now easily update content, launch new pages and evolve the site in tandem with the business’s development. Visitors enjoy a smoother user experience, while improved SEO optimisation make Brownlow’s expertise more visible.
Combining design, content and technical expertise. Workshop delivered a website that truly supports Brownlow’s mission – helping more businesses get a better deal on utilities while transitioning to net-zero – and reflects the company’s standing in its field.
