Automotive B2B Marketing.

The automotive sector is undergoing a rapid process of far-reaching change, driven by new innovations, regulations and changing customer expectations. We help businesses in the industry communicate clearly, differentiate themselves and drive growth, creating marketing that reflects both their technical expertise and commercial ambition.

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B2B Marketing Services for the Automotive Sector

B2B marketing that helps businesses in the automotive sector communicate clearly and with real confidence.

Brand

In the highly competitive automotive sector, your brand is essential. We help you stand out by getting under the skin of your business; understanding your vehicles, your customers, and your route to market, so we can position you clearly and with impact.

Film & Motion Graphics

We bring ideas to life with film and animations that make complex messaging simple, engaging and memorable; from explainer videos for complex manufacturing processes to engaging product demos and clear, informative case studies.

Web

Website design and build with performance in mind. We create sites that are intuitive to use and conversion-focused, supporting your business' objectives. Our automotive web projects range from simple informational websites to handle online enquiries, to parts shops and useful interactive tools for calculating ROI, Milage and more.

Content

Our content informs, inspires and converts. We specialise in technical content writing and product positioning, and can create technical data sheets, beautiful product brochures, useful specification documents, tailored to your target audience.

Digital

Creative digital marketing that connects, engages, and converts. We help you strengthen your digital presence, build meaningful customer relationships, and attract new prospects through a strategic mix of online channels.

Integrated campaigns

Big ideas communicated compellingly across channels. We combine strategic thinking and craft with media planning and performance tracking to deliver campaigns that tell a unique story. We can help you launch new products, raise brand awareness and enter new markets.

Why Automotive Businesses Choose Workshop

We know the pressures facing businesses in the automotive sector. That’s why we craft clear and compelling messaging that emphasises technical and engineering prowess while resonating with key decision-makers across manufacturing, supply and service businesses.

Through integrated campaigns, design, video, web and content, we help automotive brands strengthen their presence, cut through with the right people and communicate in a way that’s accessible, engaging and always commercially focused.

Workshop took the time to understand us and created a brand that’s right for the customer of today and tomorrow. 
Rachel Buckley
Group Marketing Manager

Our Work with Technology Support Businesses

Coleman milne - coleman milne <br>mercedes anniversary video

Coleman Milne
Mercedes Anniversary Video

Promotional videos for UK hearse manufacturer Coleman Milne, celebrating 40 years of converting Mercedes hearses and limousines.

Branding, Integrated campaign, Video
Coleman milne - treka bus <br>ecommerce website

Treka Bus
Ecommerce Website

A new website for a small bus manufacturer, including a parts shop, as well as ERP and CRM system integrations.

Branding, Content, Web
Coleman milne - teletrac navman <br>podcast and video

Teletrac Navman
Podcast and Video

A thought leadership video podcast series exploring alternative fuels and featuring expert guests.

Animation, Branding, Content, Video
Utilities company website

Brownlow Utilities
Website

A fully redesigned website, reimagined from first principles, with refined messaging for maximum clarity.

Branding, Content, Design, Web
Coleman milne - k3 mstore <br>integrated campaign

K3 MStore
Integrated Campaign

A campaign targeted at visitor attractions to promote a point-of-sale software system.

Branding, Design, Integrated campaign

Let’s work together.

Got a marketing challenge that needs overcoming? Workshop can help you solve it. Let’s create marketing that works as hard as you do.