We start with scripting and concept development, shaping your key messages and defining the creative direction. From there, we create a style setter or visual direction (particularly for animation), followed by storyboarding to map out how the video will look and flow. For live-action projects, this stage also includes logistics such as locations, casting and scheduling.
Then we move into production, whether filming on location or creating the animation. This is followed by post-production, where we develop rough edits or animation drafts for review, refine the visuals and add sound design, music and finishing touches. Finally, we optimise and reformat the video for different platforms, including social cutdowns, aspect rations and subtitles.