B2B Manufacturing Marketing.

Manufacturers operate in complicated, competitive environments where clarity is of the essence. At Workshop, we help B2B manufacturers explain what they do clearly and engagingly, distinguishing them from their competitors – translating products, processes and expertise into eye-catching marketing assets that leave a lasting impression on the right people.

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B2B Marketing Services for Manufacturers.

Strategic, smart B2B marketing helps manufacturers stand out, make complex concepts simple and secure new business.

Content

Our content informs, inspires and converts. We specialise in technical content writing and positioning complex products, and can create technical data sheets, specification documents, guides, whitepapers and product brochures, tailored to your target audience.

Film & Motion Graphics

We bring ideas to life with film and animations that make complex messaging simple, engaging and memorable; from explainer videos for complex processes to engaging product demos and clear, informative case studies.

Web

Website design and build with performance in mind. We create sites that are intuitive to use and conversion-focused, supporting your business' objectives. Our manufacturing web projects range from simple informational websites, to secure information portals and ecommerce sites with integrated parts shops.

Digital

Creative digital marketing that connects, engages, and converts. We help you strengthen your digital presence, build meaningful customer relationships, and attract new prospects through a strategic mix of online channels.

Brand

We make your brand stand out even in a crowded market. We’ll get under the skin of your business so we fully understand it and know exactly how to position it.

Integrated campaigns

Big ideas communicated compellingly across channels. We combine strategic thinking and craft with media planning and performance tracking to deliver campaigns that tell a unique story. We can help you launch new products, raise brand awareness and enter new markets.

Why Manufacturers Choose Workshop

We understand the challenges of marketing technical products and services while keeping potential customers engaged. We know how to simplify complex propositions while maintaining credibility, crafting clear messaging that rings true and really resonates.

From branding to content and campaigns, across video, print and web, we build marketing campaigns that strengthen your positioning, support your business objectives and integrate seamlessly. Everything we do is fine-tuned to deliver tangible results for your business.

Workshop were the only agency that took time to really understand our business. They listened to the team, about our wants and needs which ultimately led them to developing a website for us that was a cut above the rest.
Katrina Hill
Marketing Manager
Workshop are a creative, approachable, meticulous, and honest media partner. I thoroughly recommend their skill and process. From creative exploration to thorough media planning, Workshop take the journey with you and have delivered impressive results in helping Powerstar to grow its brand with key audience groups. A very refreshing partner to work with, and genuinely very nice people as well.
Richard Kerr
Head of Marketing
We were really pleased with the end result and impressed 
with the detailed process that Workshop took us through to 
get there.
Jess Hand
Marketing Manager

Our Work with Manufacturers.

Coleman milne - coleman milne <br>mercedes anniversary video

Coleman Milne
Mercedes Anniversary Video

Promotional videos for UK hearse manufacturer Coleman Milne, celebrating 40 years of converting Mercedes hearses and limousines.

Branding, Integrated campaign, Video
Coleman milne - treka bus <br>ecommerce website

Treka Bus
Ecommerce Website

A new website for a small bus manufacturer, including a parts shop, as well as ERP and CRM system integrations.

Branding, Content, Web
Coleman milne - teletrac navman <br>podcast and video

Teletrac Navman
Podcast and Video

A thought leadership video podcast series exploring alternative fuels and featuring expert guests.

Animation, Branding, Content, Video
Utilities company website

Brownlow Utilities
Website

A fully redesigned website, reimagined from first principles, with refined messaging for maximum clarity.

Branding, Content, Design, Web
Coleman milne - k3 mstore <br>integrated campaign

K3 MStore
Integrated Campaign

A campaign targeted at visitor attractions to promote a point-of-sale software system.

Branding, Design, Integrated campaign

Let’s work together.

Got a marketing challenge that needs overcoming? Workshop can help you solve it. Let’s create marketing that works as hard as you do.