Part of Hill & Smith, HS Security is a group of seven companies, operating in the physical security sector. They approached us to create a brand identity and website for HS Security -the brand name under which the seven businesses sit. All the individual businesses have a solid reputation in their field, but collectively are able to offer a complete end-to-end service in the global, physical security market.
We ran a session with stakeholders from each of the businesses to determine common threads in their ethos and personality and objectives for the new identity. We also ran a session to determine the goals and user journey for the website, drilling down into the target audience personas.