The campaign, titled “10 Days of Productivity and Positivity”, aimed to boost a dreary January while positioning K3 as the ideal partner for productivity IT. Our objective was to open up conversations with prospects through giveaways and educational, energising, product-focused digital content.
A landing page was the mechanism for competition entry and unlocking content. A prize a day was given away, and on entry into the competition, each entrant received an email containing that day’s productivity asset, a series of 10 pieces that each focused on a different area of improving productivity.
