This Spotify ad campaign was wonderfully dry and genuinely funny, acknowledging 2016 was a year like no other. Brexit. Trump. So many celebrity deaths. Users likely thought no one was paying attention to their music taste, or how many people played ‘It’s the End of the World As We Know It’ the day of the Brexit vote.
Spotify revealed that we’re all actually a bit weird on the inside and to embrace it, because now the truth is out! The campaign was so successful that they continued into the next year, tag lining the posters with ‘2018 goals’ instead to celebrate the end of 2017.